Official magazine of the wholesale beverage trade

GETRÄNKEFACHGROSSHANDEL (Wholesale Beverage) has been the official publication of the Federal Association of the German beverage trade since January 1998. The 545 member companies of the Federal Association generated more than 16 billion euro in 2014. In its 7,000 beverage specialty stores alone, sales of around 2.7 billion euro were achieved.

In addition, you can select to have a weekly newsletter, “Frisch eingeschenkt”, delivered to your in-box along with our German SMS Executive Flash. Get your fresh news with a twist!

Since January 2009, GETRÄNKEFACHGROSSHANDEL has been the official organ of the German Beverage Retail Association (BVV). Package stores organized under this umbrella generate an annual turnover of more than 2 billion euro.





The American Beverage Association (ABA) announced the election of members to its Board of Directors.

The member elected for a first term is William...

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We brewed our own beer! Since 2002, our publishing house has maintained a joint presence at BrauBeviale with Doemens Academy, the world-renowned...

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In late October a group of international master distillers, entrepreneurs, and economists met in London to form the International Research Center for...

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Axereal, France's largest grain cooperative, announced the acquisition of Cargill’s malt business on behalf of its subsidiary, Boormalt. As stated by...

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The new name is supposed to reflect the evolution of the trade fair network. Since 2007, the network around drinktec has grown steadily to now include...

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Wolfgang Burkart


Decorated Holder of the Bavarian Beer Medal, avowed Cuba fan and, of course, “Keeper” of Mindelburg Castle.

Thomas Eisler
Dipl.-Ing. Food Science


Known as the minstrel of the house, Thomas has been known to offer up a comical song for a retiring colleague or deliver an end-of-year review in the form of a poem.

Sandra Siegert-Knoll
Media Consultant


...always gives 200%, and she has twins to prove it. She likes to meet with friends over coffee or play billiards.


Stephan Keller


Walking film encyclopedia and subscriber to all the local theaters, he also knows how to handle himself at the pool table when it’s time to wind down after a long day at the office.


Susann Winterhoff
Sales / Subscriptions


Let the games begin: she's ready to drop anything when there's fun to be had at games night.

Barbara Onischko
Editorial Assistant


With her green thumb she has transformed her garden into a year-round, idyllic refuge.



Mediakit 2020


Publication schedule 2020


Mediakit Newsletter 2020



Frisch eingeschenkt

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Verlag W. Sachon GmbH + Co. KG

Schloss Mindelburg
87719 Mindelheim

0 82 61 / 9 99 - 0
0 82 61 / 9 99 - 3 91


Brussels Beer Challenge

01.11.2019 - 03.11.2019    Mons/Belgien 

Doemens-Verkosterschein Bier

04.11.2019 - 06.11.2019    Gräfelfing 

Food Business Days

05.11.2019 - 07.11.2019    München 


05.11.2019 - 09.11.2019    Havanna 


12.11.2019 - 14.11.2019    Nürnberg 

Jahreskonferenz QM

12.11.2019 - 13.11.2019    Kelsterbach  

Technologie der Würzebereitung

28.11.2019 - 29.11.2019    Gräfelfing 


Order GETRÄNKEFACHGROSSHANDEL now to take advantage of our rebate offer for the first year (get 12 issues for the price of 9):

Issued: monthly
Language: German
Minimum subscription: 12 months (can be cancelled monthly after the initial period)

Your initial annual rate:
National: 55,37 € (incl. postage and 7% VAT.)
International: 62,25 € (incl. postage and 7% VAT within the EU only.)

Regular rate 2020:
National: 73,83 € (incl. postage and 7% VAT.)
International: 83,00 € (incl. 14,00 € postage and 7% VAT within the EU only.)

Student rate: 50% off applicable rate.
(proof of enrolment required)

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