Official magazine of the wholesale beverage trade

GETRÄNKEFACHGROSSHANDEL (Wholesale Beverage) has been the official publication of the Federal Association of the German beverage trade since January 1998. The 545 member companies of the Federal Association generated more than 16 billion euro in 2014. In its 7,000 beverage specialty stores alone, sales of around 2.7 billion euro were achieved.

In addition, you can select to have a weekly newsletter, “Frisch eingeschenkt”, delivered to your in-box along with our German SMS Executive Flash. Get your fresh news with a twist!

Since January 2009, GETRÄNKEFACHGROSSHANDEL has been the official organ of the German Beverage Retail Association (BVV). Package stores organized under this umbrella generate an annual turnover of more than 2 billion euro.





Following extensive discussions and critical observation of the current situation, NürnbergMesse, in close cooperation with customers and partners,...

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For the 2020 edition of European Beer Star a total number of 2.036 submissions have been registered at the deadline day, September 4th. Breweries from...

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Molson Coors Beverage Company has entered into an exclusive agreement with The Coca-Cola Company to manufacture, market, and distribute Topo Chico...

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Scientists of the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL), the University of Portsmouth and other partners have...

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Effective October 1st, the Schulz Group, which also includes the Bamberg-based plant manufacturer Kaspar Schulz, acquired the Esau & Hueber company...

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Wolfgang Burkart


Decorated Holder of the Bavarian Beer Medal, avowed Cuba fan and, of course, “Keeper” of Mindelburg Castle.

Thomas Eisler
Dipl.-Ing. Food Science


Known as the minstrel of the house, Thomas has been known to offer up a comical song for a retiring colleague or deliver an end-of-year review in the form of a poem.

Sandra Siegert-Knoll
Media Consultant


...always gives 200%, and she has twins to prove it. She likes to meet with friends over coffee or play billiards.


Stephan Keller


Walking film encyclopedia and subscriber to all the local theaters, he also knows how to handle himself at the pool table when it’s time to wind down after a long day at the office.


Susann Winterhoff
Sales / Subscriptions


Let the games begin: she's ready to drop anything when there's fun to be had at games night.

Barbara Onischko
Editorial Assistant


With her green thumb she has transformed her garden into a year-round, idyllic refuge.



Mediakit 2020


Publication schedule 2020


Mediakit Newsletter 2020



Frisch eingeschenkt

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Verlag W. Sachon GmbH + Co. KG

Schloss Mindelburg
87719 Mindelheim

0 82 61 / 9 99 - 0
0 82 61 / 9 99 - 3 91


Water Sommelier

21.09.2020 - 01.10.2020    Gräfelfing 

Fi South America

10.10.2020 - 13.10.2020    Kairo 

Beer 2020

21.10.2020 - 24.10.2020    Sochi/Russland 


21.10.2020 - 23.10.2020    Leipzig 


26.10.2020 - 27.10.2020    Gräfelfing 

Sea Brew

zur Veranstaltung

Seabrew Ventures Pte Ltd.

29.10.2020 - 30.10.2020    Taipei/Taiwan 


Order GETRÄNKEFACHGROSSHANDEL now to take advantage of our rebate offer for the first year (get 12 issues for the price of 9):

Issued: monthly
Language: German
Minimum subscription: 12 months (can be cancelled monthly after the initial period)

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International: 62,25 € (incl. postage and 5% VAT within the EU only.)

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