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Pernod Ricard North America announces executive appointments

Pernod Ricard North America has announced several executive appointments aimed at accelerating its transformation into a more consumer-centric company, simplifying ways of working and ruthlessly prioritizing for increased effectiveness.

The moves come six months after CEO Ann Mukherjee, a consumer-goods company veteran, took the helm and set out to ignite growth in Pernod Ricard's leading market. The new appointees, all of whom will report to Ann, include:

Pam Forbus, Chief Marketing Officer, Pernod Ricard North America. A consumer packaged goods industry expert with a strong track record of creating and leading initiatives that deliver sustainable revenue growth, Pam joins the company from Walt Disney Studio Entertainment, where she served as Senior Vice President, Consumer Experience, Insights, Data Strategy, Analytics and Planning. Previously, Pam held senior marketing positions at PepsiCo and Frito-Lay North America. Pam replaces Jonas Tahlin, who decided to leave Pernod Ricard several months ago to pursue other career interests.

Pierre Joncourt, Senior Vice President, Pernod Ricard NA Operations. Pierre is a 23-year Pernod Ricard veteran who is moving from his current post as VP, Cognac, Martell Mumm Perrier Jouet. In his new assignment, Pierre will enhance Operations excellence across North America by developing a regional manufacturing strategy, launching a dedicated team to manage the complexities of the supply chain, and improving speed to market for new products, which are critically important in the North American spirits and wine industry.

Guillaume Thomas, Chief Transformation Officer, Pernod Ricard NA. Guillaume is a 15-year Pernod Ricard veteran who is moving from his current role as Chief Financial Officer, Pernod Ricard NA. He will partner directly with Pernod Ricard's Paris headquarters, planning and driving the key initiatives led by Global Chairman Alexandre Ricard as part of the company's "Transform and Accelerate" strategy.

Mauve Croizat, Chief Financial Officer, Pernod Ricard NA. Mauve is a 13-year Pernod Ricard veteran who is moving from her current role as CFO at “The Absolut Company”, which she joined after having held several Finance managerial positions at Pernod Ricard USA. In her new position, Mauve will enhance the company's financial performance by driving a deeper understanding of the North American region's business needs and developing best-in-class processes.

Nicolas Krantz, President and CEO, Corby Spirit and Wine. Nicolas is a 21-year Pernod Ricard veteran who is moving from his current role as Managing Director, Pernod Ricard Winemakers, Spain. He replaces Patrick O'Driscoll, who announced that he plans to retire after a distinguished, accomplished career at Pernod Ricard.

In another PR NA executive change, Julien Hemard, Chief Commercial Officer, Spirits, Pernod Ricard USA, will leave his current role effective June 30, 2020 to become Group Sales Chief Transformation Officer, Pernod Ricard, based at the company's headquarters in Paris. A 25-year Pernod Ricard veteran, Julien will be responsible for driving the direction of commercial sales organizations around the world, drawing upon his successful tenure at Pernod Ricard USA, as well as at Pernod Ricard affiliates in Asia and Australia.


Pam Forbus, Chief Marketing Officer, Pernod Ricard North America (All images: PRNewsfoto/Pernod Ricard USA)

Pierre Joncourt, Senior Vice President, Pernod Ricard NA Operations

Guillaume Thomas, Chief Transformation Officer, Pernod Ricard NA

Mauve Croizat, Chief Financial Officer, Pernod Ricard NA

Nicolas Krantz, President and CEO, Corby Spirit and Wine

Julien Hemard, Sales Chief Transformation Officer, Pernod Ricard