James B. Beam Distilling Co. unveils new small batch distillery

The James B. Beam Distilling Co. (JBBDCo), famous makers of American whiskey for over 225 years, recently unveiled the Fred B. Noe Distillery, which is dedicated to Seventh Generation Beam Master Distiller Fred Noe.The new distillery will be led by Noe's son, Eighth Generation Beam Distiller Freddie Noe. It will produce several of the James B. Beam Distilling Co.'s well-known and award-winning brands, including Freddie's acclaimed Little Book Whiskey annual series of blends, as well as future innovations.

"Our new distillery is really the heart and soul of the Beam legacy. Years ago after my dad, Booker Noe, created the original small batch bourbons, he looked to me to welcome more whiskey drinkers into our family of brands. Now as I look ahead, it's with great pride that I hand the reins of this special place over to my son Freddie, and I look forward to working side-by-side as he leads the next chapter in whiskey making for the James B. Beam Distilling Co.," Fred Noe said. "At the new distillery Freddie will continue to experiment with new fermentation, distillation and blending techniques to produce category-defining and boundary-pushing whiskey of the highest quality. I can't wait to see what he does with it, and I know that my dad is smiling down on us today."

The Fred B. Noe Distillery joins the Beam family's distillery campus in Clermont, KY that has produced bourbon since 1935, including Jim Beam. Some of the James B. Beam Distilling Co.'s most popular whiskies, including Booker's Bourbon, Baker's Bourbon and Little Book Whiskey, will find a permanent home at the Fred B. Noe Distillery. The new distillery will also offer a space for continued experimentation and exploration of the future American whiskey category.