BREWING AND BEVERAGE INDUSTRY INTERNATIONAL

International Trade Magazine



Globalization is not in evidence only on the Internet: in our English-speaking trade magazine BREWING AND BEVERAGE INDUSTRY INTERNATIONAL we deal with specific questions and concerns of the industry, well beyond the borders of Germany.

The magazine is distributed in almost 180 countries, sharing important information from the fields of technology, packaging, ingredients, etc. with readers around the world.

Relying on the editorial competence of the two established trade publications BRAUINDUSTRIE and GETRÄNKEINDUSTRIE, the editorial team of BREWING AND BEVERAGE INDUSTRY INTERNATIONAL provides on-the-spot research and analyses.

News

Heineken and Coca-Cola announce redesigned distribution partnership in Brazil

Heineken, The Coca-Cola Company and the Coca-Cola System in Brazil have reached an agreement to redesign their longstanding distribution partnership in Brazil. The companies state that the Agreement marks a new milestone in the relationship among them; it re-aligns the interests of all parties for the future and builds on a solid historical foundation.

As per the agreement, expected to become effective mid-2021, the parties will begin a smooth transition of the Heineken and Amstel brands to Heineken Brazil’s distribution network. The Coca-Cola System in Brazil will continue to offer Kaiser, Bavaria and Sol, and will complement this portfolio with premium brand Eisenbahn and other international brands. According to the companies’ statement, the agreement allows the parties to better serve consumers and customers in the Brazilian market with a solid portfolio, building on the positive momentum developed over many years of successful collaboration.

Additionally, as part of the redesign of the distribution partnership, the parties will have more flexibility. Subject to certain mutually-agreed upon terms established in the agreement, the Coca-Cola System in Brazil will be able to produce and distribute alcoholic beverages and other beers in a certain proportion to Heineken’s portfolio and Heineken will be able to explore further opportunities in the non-alcoholic segment. This will allow Brazilian consumers to benefit from a wider array of options.

The parties have agreed to an initial term until December 31, 2026 with automatic renewal for another 5-year term subject to the terms of the agreement. The agreement is subject to customary regulatory approvals. As part of the agreement, the parties have agreed to end the existing litigation between them relating to the previous distribution agreements.


Team

Dr.-Ing. Klaus Krammer
Chief Executive Officer

+498261999310

Sausage friend from the Rhineland! Loves everything that swims or has two wheels and moves at a decent speed.

Sandra Wulkan
Publishing Director

+498261999150

Big fan of Disney movies. Especially Mickey Mouse and Star Wars. Does not miss any movie.

Christoph Seifried
B.Eng. of brewing and beverage technology
Editor

+498261999317

Is a fan of music, fashion and cars of the ´50s and ´60s and is often on tour with his own rockabilly band.

 

Sabine Reggel
Media Consultant

+498261999338

A rockstar who revels throughout the Allgäu, Sabine loves to be in her yard and enjoys the occasional juicy steak.

 

Susann Winterhoff
Sales / Subscriptions

+498261999455

Let the games begin: she's ready to drop anything when there's fun to be had at games night.

Barbara Onischko
Editorial Assistant

+498261999325

With her green thumb she has transformed her garden into a year-round, idyllic refuge.

 

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Suppliers

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Cap and crown feeding systems

Gassner GmbH

Verpackungsmaschinen GAMA-Förderanlagen

Steinleiten 39
4890 Frankenmarkt, Österreich

00 43 / 76 84 / 85 0 10
00 43 / 76 84 / 85 0 19

Consultants

First Key Consulting Inc.

Oceanic Building

1066 West Hastings St., Suite 2300
Vancouver, B.C., V6E 3X2 CANADA

001/604/273-8884

info@firstkey.com
www.firstkey.com

Education

American Distilling Institute

PO Box 577
Hayward , CA 94541

001/510/886-7418

www.distilling.com

Engineering and Consulting

BeerBev LLC

328 Crandon Blvd.
Key Biscayne, FL 33149 (USA)


Fruit juices and juice concentrates, fruit purees and puree concentrates

Bayernwald Früchteverwertung KG

Schwanenkirchner Str. 28
94491 Hengersberg

0 99 01 / 18 - 0
0 99 01 / 18 - 175

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HVG

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Kellerstraße 1
85283 Wolnzach

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BarthHaas GmbH & Co. KG

Freiligrathstr. 7/9
90482 Nürnberg

+49 911 54890
+49 911 5489330

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Palatia Malz GmbH

Kurfürsten-Anlage 52
69115 Heidelberg

0 62 21 / 64 66 - 0
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Packo Pumps

Cardijnlaan 10
8600 Diksmuide - Belgium

+32 51 51 92 80
+32 51 51 92 99

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Gassner GmbH

Verpackungsmaschinen GAMA-Förderanlagen

Steinleiten 39
4890 Frankenmarkt, Österreich

00 43 / 76 84 / 85 0 10
00 43 / 76 84 / 85 0 19

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Ing. Punzenberger COPA-DATA GmbH

Karolingerstr. 7B
5020 Salzburg - Österreich

00 43 662 43 10 02 - 0
00 43 662 43 10 02 - 23

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Tanks and Vessels Industries Ltd.

Bankwood Lane Trading Estate
UK-DN11 0PS Rossington, Doncaster,

00 44 / 13 02 86 73 28

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tanksandvessels.com

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EUWA H.H. Eumann GmbH

The World of Water Treatment

Daimlerstr. 2-10
71116 Gärtringen

0 70 34 / 27 5-0
0 70 34 / 27 5-90

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www.euwa.com

Events

Heineken and Coca-Cola announce redesigned distribution partnership in Brazil

Heineken, The Coca-Cola Company and the Coca-Cola System in Brazil have reached an agreement to redesign their longstanding distribution partnership in Brazil. The companies state that the Agreement marks a new milestone in the relationship among them; it re-aligns the interests of all parties for the future and builds on a solid historical foundation.

As per the agreement, expected to become effective mid-2021, the parties will begin a smooth transition of the Heineken and Amstel brands to Heineken Brazil’s distribution network. The Coca-Cola System in Brazil will continue to offer Kaiser, Bavaria and Sol, and will complement this portfolio with premium brand Eisenbahn and other international brands. According to the companies’ statement, the agreement allows the parties to better serve consumers and customers in the Brazilian market with a solid portfolio, building on the positive momentum developed over many years of successful collaboration.

Additionally, as part of the redesign of the distribution partnership, the parties will have more flexibility. Subject to certain mutually-agreed upon terms established in the agreement, the Coca-Cola System in Brazil will be able to produce and distribute alcoholic beverages and other beers in a certain proportion to Heineken’s portfolio and Heineken will be able to explore further opportunities in the non-alcoholic segment. This will allow Brazilian consumers to benefit from a wider array of options.

The parties have agreed to an initial term until December 31, 2026 with automatic renewal for another 5-year term subject to the terms of the agreement. The agreement is subject to customary regulatory approvals. As part of the agreement, the parties have agreed to end the existing litigation between them relating to the previous distribution agreements.


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