BREWING AND BEVERAGE INDUSTRY INTERNATIONAL

International Trade Magazine



Globalization is not in evidence only on the Internet: in our English-speaking trade magazine BREWING AND BEVERAGE INDUSTRY INTERNATIONAL we deal with specific questions and concerns of the industry, well beyond the borders of Germany.

The magazine is distributed in almost 180 countries, sharing important information from the fields of technology, packaging, ingredients, etc. with readers around the world.

Relying on the editorial competence of the two established trade publications BRAUINDUSTRIE and GETRÄNKEINDUSTRIE, the editorial team of BREWING AND BEVERAGE INDUSTRY INTERNATIONAL provides on-the-spot research and analyses.

News

Diageo to build new whisky distillery in China

Diageo recently broke ground on the site of its first malt whisky distillery in China.

Located in Eryuan County in Yunnan Province, the Diageo Eryuan Malt Whisky Distillery will produce Diageo’s first China-origin, single malt whisky. Details of the US$75 million investment were officially unveiled at a special ceremony in Eryuan, attended by provincial and local government officials, industry representatives, and the local community.  

“China is the world’s largest beverage alcohol market1 and the demand for whisky is growing rapidly among middle-class consumers who are keen to further discover and enjoy fine whiskies”, said Sam Fischer, President, Diageo Asia Pacific and Global Travel. “Today we celebrate another significant step forward, and one which builds upon our local insights and combines those with Diageo’s global whisky expertise in order to delight the next generation of Chinese whisky consumers.”  

At more than 2,100 meters above sea level, the site of the 66,000 square meter distillery was carefully selected for its temperate climate, rich natural biodiversity, and access to natural spring water that is a source of the second largest highland lake, Erhai Lake, in Yunnan. Sam Fischer added, “The natural surroundings and the Eryuan landscape will allow us to craft a world-class, China-origin, single malt whisky that will capture the imagination of premium whisky lovers in China.”

Diageo’s ‘Society 2030: Spirit of Progress’ sustainability action plan will shape the design and development of the distillery. Renewable and clean technologies will be used in the distillery to ensure it is carbon neutral, recycles all the water it uses, and is a zero-waste site. The site will feature an immersive and interactive visitor centre that will attract whisky enthusiasts and boost the local cultural tourism industry. The sustainable and innovative design of both the distillery and the visitor center will incorporate local cultural elements and embrace the region’s natural landscape.

Construction is expected to begin in early 2022.  


Team

Dr.-Ing. Klaus Krammer
Chief Executive Officer

+498261999310

Sandra Wulkan
Publishing Director

+498261999150

Christoph Seifried
B.Eng. of brewing and beverage technology
Editor

+498261999317

 

Sabine Reggel
Media Consultant

+498261999338

 

Michaela Schölderle
Advertising

+498261999361

Susann Winterhoff
Sales / Subscriptions

+498261999455

 

Barbara Onischko
Editorial Assistant

+498261999325

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American Distilling Institute

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Events

Diageo to build new whisky distillery in China

Diageo recently broke ground on the site of its first malt whisky distillery in China.

Located in Eryuan County in Yunnan Province, the Diageo Eryuan Malt Whisky Distillery will produce Diageo’s first China-origin, single malt whisky. Details of the US$75 million investment were officially unveiled at a special ceremony in Eryuan, attended by provincial and local government officials, industry representatives, and the local community.  

“China is the world’s largest beverage alcohol market1 and the demand for whisky is growing rapidly among middle-class consumers who are keen to further discover and enjoy fine whiskies”, said Sam Fischer, President, Diageo Asia Pacific and Global Travel. “Today we celebrate another significant step forward, and one which builds upon our local insights and combines those with Diageo’s global whisky expertise in order to delight the next generation of Chinese whisky consumers.”  

At more than 2,100 meters above sea level, the site of the 66,000 square meter distillery was carefully selected for its temperate climate, rich natural biodiversity, and access to natural spring water that is a source of the second largest highland lake, Erhai Lake, in Yunnan. Sam Fischer added, “The natural surroundings and the Eryuan landscape will allow us to craft a world-class, China-origin, single malt whisky that will capture the imagination of premium whisky lovers in China.”

Diageo’s ‘Society 2030: Spirit of Progress’ sustainability action plan will shape the design and development of the distillery. Renewable and clean technologies will be used in the distillery to ensure it is carbon neutral, recycles all the water it uses, and is a zero-waste site. The site will feature an immersive and interactive visitor centre that will attract whisky enthusiasts and boost the local cultural tourism industry. The sustainable and innovative design of both the distillery and the visitor center will incorporate local cultural elements and embrace the region’s natural landscape.

Construction is expected to begin in early 2022.  


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