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Molson Coors signs agreement with Coca-Cola and forms joint venture with Yuengling

Molson Coors Beverage Company has entered into an exclusive agreement with The Coca-Cola Company to manufacture, market, and distribute Topo Chico Hard Seltzer in the United States.

Molson Coors will use its marketing, sales and distribution expertise for a scaled national launch in the first half of 2021, prioritizing markets where Topo Chico sparkling mineral water is known. The production and packaging of the products will be initially handled by a third party.

The agreement is the latest in a series of steps Molson Coors has made to grow the business by maintaining the strength of its iconic core brands, growing its portfolio of above premium beverages, expanding beyond beer altogether and investing in the company’s core capabilities.

Earlier in September D.G. Yuengling & Son and Molson Coors Beverage Company have launched a long-term brewing partnership, which will allow the distribution of Yuengling beers to expand further west for the first time in history. The partnership is expected to begin by launching in the second half of 2021 and will be governed by a board of directors, consisting evenly of Yuengling and Molson Coors family members and executives. D.G. Yuengling & Son will remain a family-owned business and the existing company will operate separately from the joint venture with Molson Coors, according to a press release.