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Heineken announces new CFO

Heineken announced that after a successful tenure as Chief Financial Officer and member of the Executive Board, Laurence Debroux and the Supervisory Board have jointly agreed that she will step down after the company’s Annual General Meeting of Shareholders (AGM) on April 22, 2021. The Supervisory Board will nominate Harold van den Broek, currently President Hygiene at Reckitt Benckiser (RB), to be appointed as member of the Executive Board and Chief Financial Officer at the company’s AGM, for a period of four years.

Harold van den Broek has been with RB since 2014 where he was CFO Hygiene before assuming his current role. He spent over 30 years in FMCG companies in a broad range of finance roles across business units, regions and global functions. He began his career at Unilever in 1991, living and working in Europe, across Asia and in Russia. Subject to shareholder appointment, he will join Heineken on June 1, 2021.


Laurence Debroux (l.) and Harold van den Broek (Image: Heineken)