Molson Coors and L.A. Libations announced a multiyear partnership that includes a significant minority equity investment by Molson Coors in L.A. Libations as well as category-exclusive access to the company’s services. Molson Coors also will hold two seats on the L.A. Libations board.
L.A. Libations specializes in identifying next-generation emerging beverages, particularly for the untapped needs of health-conscious consumers. In addition to creating and nurturing new brands, L.A. Libations also partners with brands to provide retail selling and in-store execution services. The two companies have worked together over the past year as L.A. Libations helped Molson Coors begin to expand the Clearly Kombucha brand it acquired in June 2018.
The equity investment gives Molson Coors a stake in new products launched by L.A. Libations and the multiyear, category-exclusive agreement gives Molson Coors access to brand creation, brand building and consulting/insights services from L.A. Libations. With brands created by L.A. Libations, Molson Coors will have the option to purchase the brand in full. For brands it does not purchase, Molson Coors still will hold a financial stake in L.A. Libations’ ownership of the brand.