BRAUINDUSTRIE

Trade publication for successful breweries



Your German-language trade magazine serving brewers and their partners for the past 100 years.

The successor to “Niederbayerischen Bierbrauer”, BRAUINDUSTRIE offers the widest actual circulation among all German-language brewing trade magazines. BRAUINDUSTRIE’s dual focus is on technical and marketing topics, including trade reports, interviews and feature articles aimed at decision-makers positioned within the modern brewing industry.

A team of highly competent experts reports on convention news, activities within the various trade unions, product innovation and supplier updates.

BRAUINDUSTRIE is supplemented by the weekly newsletter “Frisch eingeschenkt” as well as the German SMS-Executive-Flash: Your complete information kit for the brewing and beverage sector!

News

Heineken and Coca-Cola announce redesigned distribution partnership in Brazil

Heineken, The Coca-Cola Company and the Coca-Cola System in Brazil have reached an agreement to redesign their longstanding distribution partnership in Brazil. The companies state that the Agreement marks a new milestone in the relationship among them; it re-aligns the interests of all parties for the future and builds on a solid historical foundation.

As per the agreement, expected to become effective mid-2021, the parties will begin a smooth transition of the Heineken and Amstel brands to Heineken Brazil’s distribution network. The Coca-Cola System in Brazil will continue to offer Kaiser, Bavaria and Sol, and will complement this portfolio with premium brand Eisenbahn and other international brands. According to the companies’ statement, the agreement allows the parties to better serve consumers and customers in the Brazilian market with a solid portfolio, building on the positive momentum developed over many years of successful collaboration.

Additionally, as part of the redesign of the distribution partnership, the parties will have more flexibility. Subject to certain mutually-agreed upon terms established in the agreement, the Coca-Cola System in Brazil will be able to produce and distribute alcoholic beverages and other beers in a certain proportion to Heineken’s portfolio and Heineken will be able to explore further opportunities in the non-alcoholic segment. This will allow Brazilian consumers to benefit from a wider array of options.

The parties have agreed to an initial term until December 31, 2026 with automatic renewal for another 5-year term subject to the terms of the agreement. The agreement is subject to customary regulatory approvals. As part of the agreement, the parties have agreed to end the existing litigation between them relating to the previous distribution agreements.


Team

Dr.-Ing. Klaus Krammer
Chief Executive Officer

+498261999310

Sandra Wulkan
Publishing Director

+498261999150

Eva-Maria Kahle
Editor

+498261999311

 

Anita Elsäßer
Media Consultant

+498261999331

 

Michaela Schölderle
Advertising

+498261999361

Susann Winterhoff
Sales / Subscriptions

+498261999455

 

Barbara Onischko
Editorial Assistant

+498261999325

Mediakit

Mediakit 2021

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Publication schedule 2021

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Mediakit Newsletter 2021

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Service

Frisch eingeschenkt

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Because normal is boring.

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SMS-Flash

Executive news in German delivered the old-fashioned way.

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Trade poster

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Suppliers

Desired product:

 

Beer siphon

Dr. Bauer-Secundus GmbH

Güterbahnhofstr. 9
76532 Baden-Baden

0 72 21 / 22 95 0
0 72 21 / 26 20 7

dr.bauer-secundus-gmbh@t-online.de
www.dr-bauer-secundus.de

Boiler

WIMA Dampfgeneratoren GmbH

Breitendieler Straße 3
63897 Miltenberg/Main

0 93 71 / 97 36-0
0 93 71 / 27 78

CIP-plants

LP Project Service GmbH

Manfred Rieker

Am Johanniterschloss 19
86720 Nördlingen

0 90 81 / 29 00 7-0
0 90 81 / 29 00 7-25

Containers and tanks

STAES.COM

Nijverheidsstraat 48 A
B-2260 Oevel (Westerlo)

00 32 / 14 259 - 300
00 32 / 14 259 - 301

Dewatering technology made of stainless steel

Hermann WALDNER GmbH & Co. KG

Wassertechnik

Anton-Waldner-Straße 10-16
88239 Wangen

0 75 22 / 986-0
0 75 22 / 986-280

Hops – hops products

BarthHaas GmbH & Co. KG

Freiligrathstr. 7/9
90482 Nürnberg

+49 911 54890
+49 911 5489330

Hops – hops products

Hopfen-Forster

Heidelbergweg 2 A
93358 Train / Hallertau

0 94 44 / 83 80
0 94 44 / 83 76

Labeling technology

Bluhm Systeme GmbH

Maarweg 33
53619 Rheinbreitbach

0 22 24 / 77 08 - 0

Malts

Palatia Malz GmbH

Kurfürsten-Anlage 52
69115 Heidelberg

0 62 21 / 64 66 - 0
0 62 21 / 64 66 - 99

Malts

Mich. Weyermann® GmbH & Co. KG

Brennerstr. 17-19
96052 Bamberg

0 95 1 / 93 22 00
0 95 1 / 93 22 09 70

Palettes

Lämmle Holzverarbeitung GmbH

Bei der Sägemühle 15
88430 Rot a. d. Rot-Zell

0 83 95 / 93 67-0
0 83 95 / 93 67-16

Pelletising systems for hops, malt germs and spent grains

AMANDUS KAHL GmbH & Co. KG

Dieselstraße 5 - 9
21465 Reinbek

0 40 / 72 77 1-0
0 40 / 72 77 1-100

Plant engineering for fermentation and storage cellars

LP Project Service GmbH

Manfred Rieker

Am Johanniterschloss 19
86720 Nördlingen

0 90 81 / 29 00 7-0
0 90 81 / 29 00 7-25

Spent grain technology

Ponndorf Anlagenbau GmbH

Leipziger Straße 374
34123 Kassel

0 56 1 / 51 14 01
0 56 1 / 51 14 24

Spray heads

Hake Präzisionsmechanik

A. & H. Kegelmann GmbH

Voltenseestr. 26
60388 Frankfurt

0 61 09 / 3 30 26
0 61 09 / 3 30 28

Tank lining

Munk + Schmitz

Oberflächentechnik GmbH & Co. KG

Poller Kirchweg 92-104
51105 Köln

0 221 / 83 90 8 - 20
0 221 / 83 90 8 - 27

Used machines and complete plants

BAVARIA Getränkemaschinen GmbH

Siemensstraße 13
24963 Tarp

0 46 38 / 899 - 199
0 46 38 / 899 - 001

Wastewater treatment

Cuss Deutschland

Chriwa Umwelt-Systemtechnik &
Service GmbH

Bruchweg 30
29313 Hambühren 1

0 50 84 / 4 04 - 0
0 50 84 / 4 04 - 31

info@cuss.de
www.cuss.de

Water treatment

ATN Wasseraufbereitung

Langer Graben 34
71297 Mönsheim

0 70 44 / 91 58 4 - 0
0 70 44 / 91 58 4 - 99

wasser@atn-wasseraufbereitung.de
www.atn-wasseraufbereitung.de

Water treatment plant

EUWA H.H. Eumann GmbH

The World of Water Treatment

Daimlerstr. 2-10
71116 Gärtringen

0 70 34 / 27 5-0
0 70 34 / 27 5-90

info@euwa.com
www.euwa.com

Water treatment plant

Chriwa Deutschland

Wasser-Aufbereitungstechnik GmbH

Bruchweg 30
29313 Hambühren 1

0 50 84 / 404-0
0 50 84 / 404-31

info@chriwa.de
www.chriwa.de

Water treatment plant

Grünbeck Wasseraufbereitung GmbH

Josef-Grünbeck-Straße 1
89420 Höchstädt a. d. Donau

0 90 74 / 41-0
0 90 74 / 41-100

info@gruenbeck.de
www.gruenbeck.de

Events

Heineken and Coca-Cola announce redesigned distribution partnership in Brazil

Heineken, The Coca-Cola Company and the Coca-Cola System in Brazil have reached an agreement to redesign their longstanding distribution partnership in Brazil. The companies state that the Agreement marks a new milestone in the relationship among them; it re-aligns the interests of all parties for the future and builds on a solid historical foundation.

As per the agreement, expected to become effective mid-2021, the parties will begin a smooth transition of the Heineken and Amstel brands to Heineken Brazil’s distribution network. The Coca-Cola System in Brazil will continue to offer Kaiser, Bavaria and Sol, and will complement this portfolio with premium brand Eisenbahn and other international brands. According to the companies’ statement, the agreement allows the parties to better serve consumers and customers in the Brazilian market with a solid portfolio, building on the positive momentum developed over many years of successful collaboration.

Additionally, as part of the redesign of the distribution partnership, the parties will have more flexibility. Subject to certain mutually-agreed upon terms established in the agreement, the Coca-Cola System in Brazil will be able to produce and distribute alcoholic beverages and other beers in a certain proportion to Heineken’s portfolio and Heineken will be able to explore further opportunities in the non-alcoholic segment. This will allow Brazilian consumers to benefit from a wider array of options.

The parties have agreed to an initial term until December 31, 2026 with automatic renewal for another 5-year term subject to the terms of the agreement. The agreement is subject to customary regulatory approvals. As part of the agreement, the parties have agreed to end the existing litigation between them relating to the previous distribution agreements.


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