BRAUINDUSTRIE

Trade publication for successful breweries



Your German-language trade magazine serving brewers and their partners for the past 100 years.

The successor to “Niederbayerischen Bierbrauer”, BRAUINDUSTRIE offers the widest actual circulation among all German-language brewing trade magazines. BRAUINDUSTRIE’s dual focus is on technical and marketing topics, including trade reports, interviews and feature articles aimed at decision-makers positioned within the modern brewing industry.

A team of highly competent experts reports on convention news, activities within the various trade unions, product innovation and supplier updates.

BRAUINDUSTRIE is supplemented by the weekly newsletter “Frisch eingeschenkt” as well as the German SMS-Executive-Flash: Your complete information kit for the brewing and beverage sector!

News

Campari Group launches new US division for Super-Premium Spirits

In concert with Campari Group's goal to establish world-class Spirits Brands, the spirits company announced the launch of the RARE division. Operating from New York City, this sector will focus on Campari Group's super-premium and above offering through a new, dedicated interior department. This incubator division, as an agile alternative brand equity building laboratory, will be led by Julka Villa, who will retain her role as Global Strategic Marketing Spirits Managing Director, and will operate distinct from Campari America under the direct aegis of the Group CMO.  The Rare division will pilot across an ensemble of brands including Champagne, Cognac, Rum, Bourbon, Single Malt Scotch, and White Spirits.

”Rare“ aims to unlock and accelerate the growth potential of a select range of super-premium and above brands and individual expressions in the US market, by creating a bespoke business and brand building model. With an increased strategic focus on the development of dedicated capabilities and tools, the ultimate objective is to establish long-term value and growth for this  offering, according to a model potentially scalable globally. In this endeavor, the Group has established a dedicated marketing and sales team in order to define and implement a new brand building and commercial strategy and model for the future of the super-premium & above portfolio.

In June 2021, the division will kick-off with the relaunch of the iconic cognac, Bisquit & Dubouché, and later in the year, the group's first French champagne acquisition, Lallier fine champagne. "Consumers are drinking less, but they're drinking more prestigious spirits," Villa adds. "Cognac for example, is one of those spirits that has paved the way for premiumization across many categories like whisky and rum and is poised for substantial, purposeful growth. An iconic brand like Bisquit & Dubouché, steeped in tradition, is now poised to project an innovative concept of luxury after a complete re-engineering."

"The Rare division gives us the opportunity to be focused and agile, to fine-tune new dedicated approaches to brand building, and to scale elsewhere in the US and the world- developing new internal and external  benchmarks and reference practices," explains Jean-Jacques Dubau, Campari Group CMO.

The program will launch in the US beginning with a select number of states where the premium plus and super-premium business is concentrated. In the first year, the Rare division will concentrate on California, Texas, and Florida, in order to develop a specific company approach on brand equity building and route-to-market for other markets to adopt and implement in the future.  


Image: Campari Group

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Dr.-Ing. Klaus Krammer
Chief Executive Officer

+498261999310

Sandra Wulkan
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Eva-Maria Kahle
Dipl.-Ing.
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Anita Stückle
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Michaela Schölderle
Advertising

+498261999361

Susann Winterhoff
Sales / Subscriptions

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Barbara Onischko
Editorial Assistant

+498261999325

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Beer siphon

Dr. Bauer-Secundus GmbH

Güterbahnhofstr. 9
76532 Baden-Baden

0 72 21 / 22 95 0
0 72 21 / 26 20 7

dr.bauer-secundus-gmbh@t-online.de
www.dr-bauer-secundus.de

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WIMA Dampfgeneratoren GmbH

Breitendieler Straße 3
63897 Miltenberg/Main

0 93 71 / 97 36-0
0 93 71 / 27 78

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Paul Hedfeld GmbH

Hundeicker Straße 20
58285 Gevelsberg

02332/6371
02332/61167

hedfeld@hedfeld.com
www.hedfeld.com

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LP Project Service GmbH

Manfred Rieker

Am Johanniterschloss 19
86720 Nördlingen

0 90 81 / 29 00 7-0
0 90 81 / 29 00 7-25

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STAES.COM

Nijverheidsstraat 48 A
B-2260 Oevel (Westerlo)

00 32 / 14 259 - 300
00 32 / 14 259 - 301

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Hermann WALDNER GmbH & Co. KG

Wassertechnik

Anton-Waldner-Straße 10-16
88239 Wangen

0 75 22 / 986-0
0 75 22 / 986-280

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Hopfen-Forster

Heidelbergweg 2 A
93358 Train / Hallertau

0 94 44 / 83 80
0 94 44 / 83 76

Hops – hops products

BarthHaas GmbH & Co. KG

Freiligrathstr. 7/9
90482 Nürnberg

+49 911 54890
+49 911 5489330

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Bluhm Systeme GmbH

Maarweg 33
53619 Rheinbreitbach

0 22 24 / 77 08 - 0

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Mich. Weyermann® GmbH & Co. KG

Brennerstr. 17-19
96052 Bamberg

0 95 1 / 93 22 00
0 95 1 / 93 22 09 70

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Palatia Malz GmbH

Kurfürsten-Anlage 52
69115 Heidelberg

0 62 21 / 64 66 - 0
0 62 21 / 64 66 - 99

Palettes

Lämmle Holzverarbeitung GmbH

Bei der Sägemühle 15
88430 Rot a. d. Rot-Zell

0 83 95 / 93 67-0
0 83 95 / 93 67-16

Pelletising systems for hops, malt germs and spent grains

AMANDUS KAHL GmbH & Co. KG

Dieselstraße 5 - 9
21465 Reinbek

0 40 / 72 77 1-0
0 40 / 72 77 1-100

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LP Project Service GmbH

Manfred Rieker

Am Johanniterschloss 19
86720 Nördlingen

0 90 81 / 29 00 7-0
0 90 81 / 29 00 7-25

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Leipziger Straße 374
34123 Kassel

0 56 1 / 51 14 01
0 56 1 / 51 14 24

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Voltenseestr. 26
60388 Frankfurt

0 61 09 / 3 30 26
0 61 09 / 3 30 28

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Munk + Schmitz

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Poller Kirchweg 92-104
51105 Köln

0 221 / 83 90 8 - 20
0 221 / 83 90 8 - 27

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BAVARIA Getränkemaschinen GmbH

Siemensstraße 13
24963 Tarp

0 46 38 / 899 - 199
0 46 38 / 899 - 001

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Cuss Deutschland

Chriwa Umwelt-Systemtechnik &
Service GmbH

Bruchweg 30
29313 Hambühren 1

0 50 84 / 4 04 - 0
0 50 84 / 4 04 - 31

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ATN Wasseraufbereitung

Langer Graben 34
71297 Mönsheim

0 70 44 / 91 58 4 - 0
0 70 44 / 91 58 4 - 99

wasser@atn-wasseraufbereitung.de
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Wasser-Aufbereitungstechnik GmbH

Bruchweg 30
29313 Hambühren 1

0 50 84 / 404-0
0 50 84 / 404-31

info@chriwa.de
www.chriwa.de

Water treatment plant

EUWA H.H. Eumann GmbH

The World of Water Treatment

Daimlerstr. 2-10
71116 Gärtringen

0 70 34 / 27 5-0
0 70 34 / 27 5-90

info@euwa.com
www.euwa.com

Water treatment plant

Grünbeck Wasseraufbereitung GmbH

Josef-Grünbeck-Straße 1
89420 Höchstädt a. d. Donau

0 90 74 / 41-0
0 90 74 / 41-100

info@gruenbeck.de
www.gruenbeck.de

Events

Campari Group launches new US division for Super-Premium Spirits

In concert with Campari Group's goal to establish world-class Spirits Brands, the spirits company announced the launch of the RARE division. Operating from New York City, this sector will focus on Campari Group's super-premium and above offering through a new, dedicated interior department. This incubator division, as an agile alternative brand equity building laboratory, will be led by Julka Villa, who will retain her role as Global Strategic Marketing Spirits Managing Director, and will operate distinct from Campari America under the direct aegis of the Group CMO.  The Rare division will pilot across an ensemble of brands including Champagne, Cognac, Rum, Bourbon, Single Malt Scotch, and White Spirits.

”Rare“ aims to unlock and accelerate the growth potential of a select range of super-premium and above brands and individual expressions in the US market, by creating a bespoke business and brand building model. With an increased strategic focus on the development of dedicated capabilities and tools, the ultimate objective is to establish long-term value and growth for this  offering, according to a model potentially scalable globally. In this endeavor, the Group has established a dedicated marketing and sales team in order to define and implement a new brand building and commercial strategy and model for the future of the super-premium & above portfolio.

In June 2021, the division will kick-off with the relaunch of the iconic cognac, Bisquit & Dubouché, and later in the year, the group's first French champagne acquisition, Lallier fine champagne. "Consumers are drinking less, but they're drinking more prestigious spirits," Villa adds. "Cognac for example, is one of those spirits that has paved the way for premiumization across many categories like whisky and rum and is poised for substantial, purposeful growth. An iconic brand like Bisquit & Dubouché, steeped in tradition, is now poised to project an innovative concept of luxury after a complete re-engineering."

"The Rare division gives us the opportunity to be focused and agile, to fine-tune new dedicated approaches to brand building, and to scale elsewhere in the US and the world- developing new internal and external  benchmarks and reference practices," explains Jean-Jacques Dubau, Campari Group CMO.

The program will launch in the US beginning with a select number of states where the premium plus and super-premium business is concentrated. In the first year, the Rare division will concentrate on California, Texas, and Florida, in order to develop a specific company approach on brand equity building and route-to-market for other markets to adopt and implement in the future.  


Image: Campari Group

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