New Head of Marketing at Karlsberg Brewery

Andreas Oster (42) takes over as Head of Marketing at Karlsberg Brewery. Previously, he was responsible for the export business of the Karlsberg Group as Managing Director. Andreas Oster has worked in the Karlsberg Group since 2004 in various positions in marketing and sales in Germany and France. He is also active as Chairman of the Association of Export Breweries and on the Executive Committee of the German Brewers' Association. As Export Business Manager, he and his team successfully promoted the export brands of the Karlsberg Association abroad and opened up new markets for the Karlsberg Association.

"I am very much looking forward to now driving forward our brand strategy at home and abroad together with a strong team. We will be close to our consumers and strengthen our communication via social media, design and placements at the POS. We are making our major brands Karlsberg and MiXery fit for the beverage shelves in our region, in Germany and worldwide," says Andreas Oster about his new task.

"With his experience in international business and his passion for the beer market, Andreas Oster has the best qualifications for this task," says Markus Meyer, CEO of the Karlsberg Group.

Andreas Oster's previous role as Export Business Manager at Karlsberg Brewery will be reorganised in the coming weeks.

Andreas Oster