Diageo, maker of Guinness, announced its plan to invest £73 million in ‘Guinness at Old Brewer’s Yard’, a new microbrewery and culture hub in Covent Garden, London, set to open in Autumn 2023. Old Brewer’s Yard first brewed beer back in 1722. 300 years later, Guinness will be bringing the site back to life.
According to Diageo, the investment to create ‘Guinness at Old Brewer’s Yard’, builds on the success of the Guinness Storehouse in Dublin and the opening of Johnnie Walker Princes Street in Edinburgh in 2021. It demonstrates Diageo’s confidence in London and the UK as a go-to destination for tourists and its commitment to the hospitality sector, which employs almost 2 million people in the UK. Guinness sales in Great Britain have grown by over 30% in the last six months and 1 in every 10 pints sold in London is now a Guinness, according to the statement.