GETRÄNKEINDUSTRIE

Beverage Industry Trade Magazine



Which new beverage technologies are currently revolutionizing the market? What is your competitor up to? What are the most important, upcoming trends in the industry? GETRÄNKEINDUSTRIE has the answers to these questions and more.

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News

Molson Coors invests in production capacity for Canadian hard seltzer business

Molson Coors Beverage Company is investing $100 million in its Canadian operations to build in-house production capability for hard seltzers, an investment that will more than quadruple the existing capacity.

The investment includes a sizable investment in its Toronto brewery to install state-of-the-art reverse osmosis and nanofiltration technology, a new flavor kitchen, a blender and a new sleek-can line. It also will help fuel commercialization efforts for its nascent portfolio of hard seltzers, including Vizzy and Coors Seltzer.

The upgrades, slated to come online in early 2022, will give the brewery capabilities to produce malt-based and spirit-based hard seltzers for the fast-growing Canada market, as well as other beverages, says Brian Erhardt, chief supply chain officer for Molson Coors. The new equipment will allow Molson Coors to increase hard seltzer production by more than 300% at full capacity.

The company projects hard seltzers to grow exponentially into a multibillion-dollar segment over the next few years in Canada, which remains in an earlier state of maturation as compared with the U.S. Adding hard seltzer capabilities in Canada are part of a broader investment plan to grow Molson Coors’ above-premium hard seltzer business across the globe.


Team

Dr.-Ing. Klaus Krammer
Chief Executive Officer

+498261999310

Sandra Wulkan
Publishing Director

+498261999150

Christoph Seifried
B.Eng. of brewing and beverage technology
Editor

+498261999317

 

Sabine Reggel
Media Consultant

+498261999338

 

Michaela Schölderle
Advertising

+498261999361

Susann Winterhoff
Sales / Subscriptions

+498261999455

 

Barbara Onischko
Editorial Assistant

+498261999325

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J. N. Reinartz GmbH & Co.KG

Lindenstr. 20
40723 Hilden

0 21 03 / 96 49 0
0 21 03 / 96 49 49

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WEIMA Maschinenbau GmbH

PUEHLER division

Im Deboldsacker 3+5
74232 Abstatt

0 70 62 / 91 588 - 11
0 70 62 / 91 588 - 28

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STAES.COM

Nijverheidsstraat 48 A
B-2260 Oevel (Westerlo)

00 32 / 14 259 - 300
00 32 / 14 259 - 301

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Hermann WALDNER GmbH & Co. KG

Wassertechnik

Anton-Waldner-Straße 10-16
88239 Wangen

0 75 22 / 986-0
0 75 22 / 986-280

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GEMÜ Gebr. Müller

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Fritz-Müller-Str. 6-8
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42781 Haan

0 21 29 / 94 16 - 0
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Auweg 2
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Certuss Dampfautomaten GmbH & Co. KG

Hafenstr. 65
47809 Krefeld

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Speidel

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Krummenstr. 2
72131 Ofterdingen

0 74 73 / 94 62 - 0
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Bruchweg 30
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0 50 84 / 404-0
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www.chriwa.de

flavours

Th. Geyer Ingredients GmbH & Co. KG

Im Wesertal 11
37671 Höxter

0 55 31 / 70 45 - 0
0 55 31 / 70 45 - 200

Events

Molson Coors invests in production capacity for Canadian hard seltzer business

Molson Coors Beverage Company is investing $100 million in its Canadian operations to build in-house production capability for hard seltzers, an investment that will more than quadruple the existing capacity.

The investment includes a sizable investment in its Toronto brewery to install state-of-the-art reverse osmosis and nanofiltration technology, a new flavor kitchen, a blender and a new sleek-can line. It also will help fuel commercialization efforts for its nascent portfolio of hard seltzers, including Vizzy and Coors Seltzer.

The upgrades, slated to come online in early 2022, will give the brewery capabilities to produce malt-based and spirit-based hard seltzers for the fast-growing Canada market, as well as other beverages, says Brian Erhardt, chief supply chain officer for Molson Coors. The new equipment will allow Molson Coors to increase hard seltzer production by more than 300% at full capacity.

The company projects hard seltzers to grow exponentially into a multibillion-dollar segment over the next few years in Canada, which remains in an earlier state of maturation as compared with the U.S. Adding hard seltzer capabilities in Canada are part of a broader investment plan to grow Molson Coors’ above-premium hard seltzer business across the globe.


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