GETRÄNKEFACHGROSSHANDEL

Official magazine of the wholesale beverage trade



GETRÄNKEFACHGROSSHANDEL (Wholesale Beverage) has been the official publication of the Federal Association of the German beverage trade since January 1998. The 545 member companies of the Federal Association generated more than 16 billion euro in 2014. In its 7,000 beverage specialty stores alone, sales of around 2.7 billion euro were achieved.

In addition, you can select to have a weekly newsletter, “Frisch eingeschenkt”, delivered to your in-box along with our German SMS Executive Flash. Get your fresh news with a twist!

Since January 2009, GETRÄNKEFACHGROSSHANDEL has been the official organ of the German Beverage Retail Association (BVV). Package stores organized under this umbrella generate an annual turnover of more than 2 billion euro.

 

 

 

News

Europe: PepsiCo commits to 100% recycled plastic bottles

PepsiCo is committing to eliminate all virgin plastic from its Pepsi brandbeverage bottles sold in nine European Union markets by 2022. The company will package the entire range of beverages under that brand with plastics recycled from post-consumer packaging (recycled polyethylene terephthalate, or ‘rPET’).

The company estimates that the move to 100 percent rPET for these beverage bottles will eliminate over 70,000 tonnes of virgin, fossil-fuel based plastic per year, and will lower carbon emissions per bottle by approximately 40 percent. In 2018, the company had announced that it would get to 50 % rPET usage across the EU by 2030 and has already reached 30 %. This announcement marks significant acceleration toward reaching this goal.

Technological innovations in the use of recycled plastics in carbonated drink bottles, improvements in the appearance of recycled plastic, and greater availability of recycled materials on the market have made it possible for the company to accelerate its progress.

Germany, Poland, Romania, Greece and Spain will switch to 100% rPET in 2021, while France, Great Britain, Belgium and Luxembourg will be at 100% rPET in 2022. The move applies to both company-owned and franchise bottlers in the relevant markets. In France, Great Britain, Germany, Belgium and Luxembourg the commitment goes beyond Pepsi brands, to include all soft drinks.


Team

Dr.-Ing. Klaus Krammer
CEO

+498261999310

Thomas Eisler
Dipl.-Ing. Food Science
Editor

+498261999313

Known as the minstrel of the house, Thomas has been known to offer up a comical song for a retiring colleague or deliver an end-of-year review in the form of a poem.

Sandra Siegert-Knoll
Media Consultant

+498261999333

...always gives 200%, and she has twins to prove it. She likes to meet with friends over coffee or play billiards.

 

Stephan Keller
Advertising

+498261999362

Walking film encyclopedia and subscriber to all the local theaters, he also knows how to handle himself at the pool table when it’s time to wind down after a long day at the office.

 

Susann Winterhoff
Sales / Subscriptions

+498261999455

Let the games begin: she's ready to drop anything when there's fun to be had at games night.

Barbara Onischko
Editorial Assistant

+498261999325

With her green thumb she has transformed her garden into a year-round, idyllic refuge.

 

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Events

Europe: PepsiCo commits to 100% recycled plastic bottles

PepsiCo is committing to eliminate all virgin plastic from its Pepsi brandbeverage bottles sold in nine European Union markets by 2022. The company will package the entire range of beverages under that brand with plastics recycled from post-consumer packaging (recycled polyethylene terephthalate, or ‘rPET’).

The company estimates that the move to 100 percent rPET for these beverage bottles will eliminate over 70,000 tonnes of virgin, fossil-fuel based plastic per year, and will lower carbon emissions per bottle by approximately 40 percent. In 2018, the company had announced that it would get to 50 % rPET usage across the EU by 2030 and has already reached 30 %. This announcement marks significant acceleration toward reaching this goal.

Technological innovations in the use of recycled plastics in carbonated drink bottles, improvements in the appearance of recycled plastic, and greater availability of recycled materials on the market have made it possible for the company to accelerate its progress.

Germany, Poland, Romania, Greece and Spain will switch to 100% rPET in 2021, while France, Great Britain, Belgium and Luxembourg will be at 100% rPET in 2022. The move applies to both company-owned and franchise bottlers in the relevant markets. In France, Great Britain, Germany, Belgium and Luxembourg the commitment goes beyond Pepsi brands, to include all soft drinks.


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