BREWING AND BEVERAGE INDUSTRY ESPAÑOL

Spanish Language Trade Magazine



BREWING AND BEVERAGE INDUSTRY ESPAÑOL can also be found in our international magazine portfolio. This Spanish language trade magazine focuses on the brewing and beverage industry in Latin America and the Iberian Peninsula, but also features topics from the international beverage industry.

Relying on the editorial competence of the two established trade publications BRAUINDUSTRIE and GETRÄNKEINDUSTRIE, the editorial team of the BREWING AND BEVERAGE INDUSTRY ESPAÑOL provides qualified, closely researched, on-the-spot reporting.

BREWING AND BEVERAGE INDUSTRY ESPAÑOL is thus an indispensable decision-making tool for experts operating within the Spanish-speaking brewing and beverage industry.

News

Oaxaca Wins Guinness Record with "Mezcal Wall"

Oaxaca has set a new world record, bringing together the largest number of different mezcal labels in a single space. Three hundred-sixty-nine bottles on display with liquid inside and seal of authenticity are the requirements requested by the global world records authority. 

Among the verified bottles, there is the commemoration of the Vive Mezcal International Forum, which was the framework in which the Guinness Mezcal Wall Record was established. The contest started at 2 pm in the afternoon. The global world record authority reviewed evidence and verified that there were at least 300 bottles of mezcal. They were counted one by one in the presence of two experts. Four bottles that did not meet the requirements for participation were disqualified, however, the total was 369 bottles, thus imposing a new world record. This award was held within the framework of the Vive Mezcal International Forum, an important business meeting of the agave maguey production chain in Oaxaca, organized by the Ministry of the Economy of the Government of Oaxaca.  

Vive Mezcal lasted three days, during which more than 10,000 visitors attended, 1,100 business meetings took place and 70 million pesos in commercial agreements were made, said the Governor of that entity, Alejandro Murat Hinojosa. Within the Forum framework, the Vive Mezcal Cup award was also held, with the participation of 88 mezcal brands that were blind tasted by the jury. Nine brands with the highest scores received a gold medal.


Mezcaleros and dignitaries were jubilant at the ceremony announcing Oaxaca’s win of the Guinness Record with the “Mezcal Wall” at Vive Mezcal, International Forum. In first row, center from left to right, starting with the Guinness representative: Natalia Ramirez, Guinness World Records, adjudicator; Juan Carlos Guzman Cobian, Oaxaca Secretary of the Economy; Alejandro Murat Hinojosa, Governor of Oaxaca; Dante Montano, Mayor Santa Lucia del Camino; and Juan Carlos Rivera Castellanos, Oaxaca Secretary of Tourism. (Source: Vive Mezcal 2019)

Team

Wolfgang Burkart
Economist
CEO

+4982619990

Decorated Holder of the Bavarian Beer Medal, avowed Cuba fan and, of course, “Keeper” of Mindelburg Castle.

Benedikt Meier
M. Sc. Brewing Science
Editor

+498261999311

Transformed his office into a coffee plantation. Expects the first harvest to be ready by the time he’s ready to retire.

Sabine Reggel
Media Consultant

+498261999338

A rockstar who revels throughout the Allgäu, Sabine loves to be in her yard and enjoys the occasional juicy steak.

 

Sandra Wulkan
Advertising

+498261999335

Big fan of Disney movies. Especially Mickey Mouse and Star Wars. Does not miss any movie.

 

Susann Winterhoff
Sales / Subscriptions

+498261999455

Let the games begin: she's ready to drop anything when there's fun to be had at games night.

Barbara Onischko
Editorial Assistant

+498261999325

With her green thumb she has transformed her garden into a year-round, idyllic refuge.

 

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Events

Oaxaca Wins Guinness Record with "Mezcal Wall"

Oaxaca has set a new world record, bringing together the largest number of different mezcal labels in a single space. Three hundred-sixty-nine bottles on display with liquid inside and seal of authenticity are the requirements requested by the global world records authority. 

Among the verified bottles, there is the commemoration of the Vive Mezcal International Forum, which was the framework in which the Guinness Mezcal Wall Record was established. The contest started at 2 pm in the afternoon. The global world record authority reviewed evidence and verified that there were at least 300 bottles of mezcal. They were counted one by one in the presence of two experts. Four bottles that did not meet the requirements for participation were disqualified, however, the total was 369 bottles, thus imposing a new world record. This award was held within the framework of the Vive Mezcal International Forum, an important business meeting of the agave maguey production chain in Oaxaca, organized by the Ministry of the Economy of the Government of Oaxaca.  

Vive Mezcal lasted three days, during which more than 10,000 visitors attended, 1,100 business meetings took place and 70 million pesos in commercial agreements were made, said the Governor of that entity, Alejandro Murat Hinojosa. Within the Forum framework, the Vive Mezcal Cup award was also held, with the participation of 88 mezcal brands that were blind tasted by the jury. Nine brands with the highest scores received a gold medal.


Mezcaleros and dignitaries were jubilant at the ceremony announcing Oaxaca’s win of the Guinness Record with the “Mezcal Wall” at Vive Mezcal, International Forum. In first row, center from left to right, starting with the Guinness representative: Natalia Ramirez, Guinness World Records, adjudicator; Juan Carlos Guzman Cobian, Oaxaca Secretary of the Economy; Alejandro Murat Hinojosa, Governor of Oaxaca; Dante Montano, Mayor Santa Lucia del Camino; and Juan Carlos Rivera Castellanos, Oaxaca Secretary of Tourism. (Source: Vive Mezcal 2019)

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