Following its cancellation last year due to the pandemic, Beviale Moscow has now successfully taken place in Moscow from 16 to 18 March, when 108 exhibitors, 75 percent of them local and 25 percent international, welcomed around 3,200 visitors to their stands. Exhibitors, visitors, partners and organisers are extremely satisfied with the first physical gathering of the Russian beverage sector in a long time. A well-designed and attractive event concept ensured an inspiring and successful trade fair experience under the current challenging conditions. Interested parties who were not able to travel to Moscow could also follow the high-quality supporting program online in a broadcast from two showrooms.
As in previous years, numerous partners and associations once again helped to produce a comprehensive, high-quality supporting programme. The Conference on Wine Production in Russia launched the collaboration with the “Vinitech Innovation Tour” and presented participants with a comprehensive overview of the wine market and its future. “For our first participation in Beviale Moscow, the Vinitech Innovation Tour was strongly represented in the wine area and in the programme of the show. We extend our thanks to the organisers who innovated to make our digital participation possible, providing all technical means in record time thanks to the responsiveness and availability of the team who have always been attentive to our needs. Together, we were able to build a booth to highlight the innovations and equipment of the six French companies represented by the Vinitech Innovation Tour, present an online technical conference, and schedule online B2B meetings for our exhibitors,” says Delphine Demade, Director of Vinitech-Sifel. The collaboration is set to be extended for 2022 and will feature a special display area for wine.