The Boston Beer Company and PepsiCo announced plans to enter a business collaboration to produce alcoholic beverages. The partnership unites Boston Beer's innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands, Mountain Dew (aka. Mtn Dew).
As part of the business arrangement, Boston Beer will develop and produce new ”Hard Mtn Dew” and PepsiCo has set up a new entity to sell, deliver, and merchandise the product. Consumers should anticipate finding the new product on shelves in early 2022.